Not too long ago PTC talked about the A Really Goode Job recruiting strategy from Murphy-Goode Winery. By profession I am the Chief Recruiting Strategist and Executive Recruiter for Bearing Fruit Consulting. I liked the idea so much I commented on A Really Goode Job at my recruiting blog; raving about what a strong recruiting strategy it is.
Well, it turns out some people think there is phylloxera all over A Really Goode Job. A recent San Francisco Chronicle article calls the strategy and integrity of A Really Good Job into question and infers that the folks at Murphy-Goode mispresented how the hiring process was going to work.
I am not going to re-hash it all here because you are all smart enough to read it and decide for yourselves. However, one aspect of this controversy does need a little Pulling The Cork.
When the recruiting strategy was announced I read through all the details and no where - I MEAN NO WHERE - did it say the top 50 or the winner would be selected by popular vote. This isn't American Idol or So You Think You Can Dance. The leadership at Murphy-Goode are not stupid enough to leave the recruiting and selection of talent up to the masses.
I received at least 50 requests via Twitter, LinkedIn and Facebook from people asking me to vote for their video. The voting essentially boiled down to a popularity contest among people who have nothing better to do all day than bombard me with a PR and media campaign to get votes. Having the most votes doesn't mean squat when it comes to using social media to drive brand awareness and business.
In the end I hope the people at Murphy-Goode get the right person for this role. It is a cool job with a ton of perks for someone who loves wine and social media. I also hope they have some very strong tracking, data capture, metrics and meaningful ways to determine the ROI. I mean, if they are investing so much time and money in one position when their parent company is laying people off they are going to have to defend it.
Erica Green over on Bottle Of Wine has some very strong and interesting thoughts on this mess. Check her out!